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A Hip-Hop Professor Explains Why People Love Chief Keef

A Hip-Hop Professor Explains Why People Love Chief Keef

Genius spoke to University of Virginia’s Dr. A.D. Carson.

Chicago’s Chief Keef has been in the rap game for almost a decade, and at 24 years old is already considered by many to be an OG of today’s generation. Besides the success of early hits like “Love Sosa” and “Don’t Like,” Chief Keef’s variety of deliveries and cadences made him a fan favorite at the time.

Genius spoke to Dr. A.D. Carson, an assistant professor at the University of Virginia. Carson broke down Chief Keef’s appeal from an academic point of view, explaining that Sosa is able to keep fans guessing while switching around his already-unique flows.

Watch the video above to learn more, and read all the lyrics to Chief Keef’s biggest hits on Genius now.

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